Housevisit NEWMEN Headquarter

Visiting our Partner

Reliability you can see – and feel

Last week, Zak Freddy and team manager Claus visited the NEWMEN headquarters in Kempten, Allgäu. The mission: to dive deep into the wheels we rely on 100% during every race.

We started with an exclusive look at how our trusted BESKAR rims are made. Every detail, every step – precision and expertise at its finest.

Then we explored NEWMEN’s in-house test center. And honestly, it blew us away. No other manufacturer simulates real-world riding conditions with this level of intensity. Their test rigs push every wheel to the absolute limit – including our BESKAR rims. They’re tested again and again, just like we push them on the toughest trails.

To wrap up the day, we shared our hands-on racing feedback directly with the NEWMEN development team. Real race experience means real insights – and that’s exactly what helps shape the next generation of wheels.

Huge thanks to the entire NEWMEN crew for the warm welcome, the deep dive into production, and the awesome exchange!

Three men stand indoors smiling; two of them hold up a blue cycling jersey that reads “CUBE GARMIN.” They appear to be in a modern bike shop with wooden walls and cycling equipment in the background.

Close-up of a bicycle wheel being tested by a machine, with sensors and equipment monitoring the tire as it rotates on a bright yellow testing platform.

A person in a white shirt and backwards cap inspects a bike part indoors, with a mountain bike displayed behind them and a glass door labeled “BESKAR” in view.

A man stands indoors holding a smartphone up to take a photo or video. He is surrounded by blue cycling jerseys on racks, with a bicycle displayed in the background. Bright daylight shines through large windows.

Three men sit around a conference table while one holds up a blue and white cycling jersey. A TV screen and a mountain bike mounted on the wall are visible in the modern meeting room.

A person in a white shirt and blue shorts holds up a blue and white cycling jersey with various sponsor logos, standing in front of bicycle wheels and a bike mounted on the wall.

Three men stand indoors, casually talking and smiling. They wear light-colored shirts, and two have their arms crossed. The background features wooden walls and a few people seated at tables.

A man wearing glasses and a white t-shirt gestures while speaking to two other people indoors near a staircase, with bike wheels visible in the background.

A man wearing a cap, white shirt, and denim shorts smiles while holding up a blue cycling jersey in a bike shop. Behind him are bike wheels on display and a mountain bike mounted on the wall.

Three men sit at a table, smiling and talking, with a mountain bike displayed on the wall behind them. Two wear white shirts and caps; one wears a black shirt. A coffee cup and shirt are on the table.

A man in a white t-shirt and glasses speaks to another man indoors near a staircase. Bicycle wheels are mounted on a wooden slatted wall behind them. The atmosphere appears casual and conversational.

Two men stand indoors, one wearing a light cap and sunglasses on his head, both in casual t-shirts, talking to a third person whose back is visible. The setting appears modern and well-lit with wooden beams.

Four men stand indoors in a casual clothing store, appearing engaged in conversation. They have relaxed postures with arms crossed and hands on hips. Natural light comes through large windows behind them.

A row of bicycle wheels with gray rims and spokes are displayed vertically on a stand indoors, with cycling-themed posters visible in the background.

A man with short hair and a light-colored t-shirt sits and smiles at a table in a room with wooden walls and a plant in the background.

Three men in casual clothes sit around a table in a bright room with large windows, wooden walls, and plants. One man is smiling, another is looking at his phone, and blueprints or documents are on the table.

A person wearing a backwards cap and white shirt inspects a bicycle wheel indoors. There are bikes on display in the background and a glass wall with the word BESKAR.

A man in a white shirt and backward cap closely examines a bicycle wheel inside a modern bike shop, with bikes and bike parts displayed around him.

Three men in casual clothing and hats stand indoors with their arms crossed, engaged in conversation. A bicycle and large photo are visible in the background. The setting appears modern and well-lit.

A red and black Cube road bike is displayed on a stand above a row of various bike wheels, with a backdrop showing cyclists riding on a scenic road by water. Sunlight streams through large windows behind the setup.

Two men in casual clothes stand in a modern bike shop; one inspects a bicycle wheel while the other stands nearby with hands in pockets. Several bikes and wheels are displayed around them.

Two men sit in a modern, sunlit meeting room with wooden walls. One man in focus gestures while speaking, wearing glasses and a white shirt; the other man is blurred in the foreground.

A row of bicycle wheels mounted on testing machines with orange drums in a well-lit room with wooden walls and a window. The equipment appears to be used for durability or performance testing of the wheels.