MANUEL LUTZ

HEAD OF MEDIA

Slogan: “Realize your vision!”

Even a team like CUBE Actionteam, in addition to its riders and a team leader, requires a Head of Media to support the team in every aspect. Thus, the former downhill professional and founder of Invisions Marketing Agency has taken on the mission to accompany and assist the team on its journeys around the globe. 

ABOUT MANUEL

What are your tasks at CUBE?

The implementation of new projects, videos, external communication, as well as the support of the homepage and various social media channels. But I couldn’t do it all without my team at InVisions!

What makes your work at CUBE different from other projects?

It’s a perfect and exciting balance to the other work in the agency. We get around a lot and spend most of our time in nature. Everything is much more relaxed.

Why did you stay in the sports field?

The main goal is to have fun. That’s why I decided to stay in the sports field, combining my passion and my profession.

What do you do in your free time?

I like to spend my free time climbing, on a ski tour or on my bike. Just switching off and going out. That’s the perfect balance for me. Since biking is my passion, working for CUBE is not really “work” at all.

What motivates you?

The biggest motivation for me is to be able to capture the greatest and most spectacular moments on the bike and to implement unique projects together in a family-like atmosphere.

A person wearing a blue helmet and black jacket washes a CUBE Actionteam bike with water inside a metal enclosure, as water splashes from the cycle’s rear wheel.
A person wearing a blue helmet and blue jacket, mud splattered on their face, smiles while standing next to their bike outdoors in a forested area. The background is blurred with green trees.
A person in a blue jacket and helmet stands on a muddy trail with their CUBE Actionteam bike, looking out over a misty, tree-filled valley and a distant town.
Wearing a blue helmet and jacket, an Actionteam rider speeds a CUBE bike down a muddy forest trail, splashing water amid lush green trees and plants.
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