
CUBE Actionteam · Head of Media
Manuel Lutz
„Make your vision real!“
Besides its riders and a team manager, a team like the CUBE Actionteam also needs a Head of Media who supports the team in every way. That's why the former downhill pro and founder of the Invisions marketing agency made it his mission to accompany and support the team on its travels around the world.
Q & A
About Manuel
What are your tasks at CUBE?
Delivering new projects and videos, external communication, and looking after the website and various channels. But I couldn't do any of it without my team at Invisions!
What makes your work at CUBE different from other projects?
It's a perfect and exciting balance to my other work at the Invisions marketing agency. We travel a lot and spend most of our time outdoors. Everything is much more relaxed.
Why did you stay in sports?
Above all, it's about having fun. That's why I decided to stay in sports and combine my passion with my profession.
What do you do in your free time?
I love spending my free time climbing, ski touring or on the bike. Just switch off and head out – that's the perfect balance for me. Since biking is my passion, working for CUBE doesn't really feel like “work”.
What motivates you?
My biggest motivation is capturing the most amazing and spectacular moments on the bike and creating unique projects together in a family-like team.








